About the Founder
I'm Serdar Salim, the founder of Simplify Budget. I spent 9 years at Twitter as a Program Manager, where I led global customer support agent training globally. During this time, I was also managing my own finances and struggling with the same budgeting problems everyone faces.
Cash payments, multiple bank accounts, irregular income, and manual transactions made it impossible to get a clear picture of my finances. I tried many budgeting apps and even spreadsheets, but they were either too simplistic or overly complex with automation that frequently broke.
I needed something that captured my real spending patterns without hours of data entry. Something that worked whether I was paying cash at a coffee shop or setting up automatic bill payments. So I built my own.
This system has carried me through salary changes, major purchases, building an emergency fund, and planning for long-term goals. It's the reason I can make confident financial decisions without constantly worrying about where my money is going.
Why I Built Simplify Budget
I needed something that other budgeting apps didn't provide
📅 Calendar View for Daily Expenses
Log daily expenses in seconds with an intuitive calendar interface
📈 Net Worth Tracking
Track all your liquid and physical assets as well as debts to see your true financial picture
🔄 Fixed Expense Tracker
Shows all your fixed expenses at the beginning of each month so you know exactly how much you have left to spend
The Result
Financial security. I sleep better at night knowing I have my spending and finances in control. I know how much money I need per month, my spending is more intentional, and I make informed decisions rather than going by gut feeling.
Connect with Serdar
Questions about budgeting or want to share your financial goals? I respond personally to every message.